Google review QR code: the free generator
Paste the review link of your Google Business Profile in the field below: your Google review QR code shows up right away, ready to download as PNG or SVG. The code is built in your browser, nothing is sent to a server, and it never expires.
Where to find your Google review link
Google gives this link to every profile owner. Copying it takes less than a minute.
- Sign in to the Google account that manages the profile.
- Search for your business name on Google: the profile management panel appears above the results.
- Click 'Ask for reviews' (Google renames this button now and then, look for the word 'reviews').
- Copy the link. It looks like https://g.page/r/…/review.
Where to place the QR code so customers scan it
People scan a QR code when the phone is already in their hand and they have a minute: at the counter while paying, on the invoice, on the job completion sheet, on the card slipped into the parcel. On a shop window seen from across the street, nobody stops.
- Allow 1 cm of width for every 10 cm of reading distance, and never less than 2 cm (about 0.8 in).
- Keep the white margin around the code, phones use it to find the code.
- Black on white. A light code on a dark background is rejected by part of the devices out there.
- Write what you are asking for next to it: 'Your review on Google, in one minute'.
- Test the print with two different phones before you order the full run.
What Google forbids when you ask for a review
Google's review rules fit in a few lines. They apply to a QR code just as they do to a text message.
- No sorting. The same QR code for every customer, happy or not. Sending unhappy customers to a private form and the others to Google is called review gating, and Google bans it.
- No gifts: no discount, no free dessert, no prize draw in exchange for a review.
- No review written by you, your staff or your relatives.
- No review swaps between businesses.
A profile caught cheating can lose its reviews, or get suspended. In the United States, the FTC rule on consumer reviews has also banned fake and paid reviews since 21 October 2024. Pinnn offers none of these practices and never will. See what Pinnn does for a Google Business Profile.
Questions about the Google review QR code
Does the QR code expire?
No. The link is written into the code itself, with no redirect service in between. It works as long as Google keeps your review link, so as long as the profile exists.
Is the generator free?
Yes, with no account and no limit. The code is computed in your browser, the link you paste never leaves your device.
Can I put my logo in the middle of the code?
Not with this tool. A logo hides part of the code and makes it harder to read at small sizes. We chose a code that scans everywhere.
Does my customer need a Google account?
Yes, Google requires people to be signed in to post a review. Most Android phones already are. On an iPhone, the customer may have to sign in first.
PNG or SVG, which one should I pick?
PNG for a Word document, an email or a sign printed at the office. SVG for the print shop: it stays sharp at any size, on a flyer or on a van.
Christopher Fernandes, Ferr Studio. Updated on